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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That access to 3rd party data has been granted and that 1st party converters have been suppressed
B) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
C) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
D) That vendors and share partners have been configured and that Data Usage Agreement has been signed
E) That a custom audience pixel has been generated and that a look-alike model has been created

2. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Create a Dynamic Synchronous container to support the transfer of data.
B) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
C) Manually enter the pixel required for sending campaign data to the partner.
D) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
E) Configure custom parameters to deliver data to the media execution partner

3. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) Win Each Category
B) 7
C) 15
D) Win Every Time
E) 1
F) 30

4. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Desktop and mobile web sites
C) Native apps using BlueKai SDKs without web view
D) Native apps using BlueKai SDKs using web view
E) Hybrid apps using a web view

5. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full client control
B) Agency ownership of the DMP
C) Full agency control
D) Client ownership of the DMP

Solutions: