- Exam Code: CRT-160
- Exam Name: Salesforce Certified Pardot Specialist
- Updated: Jul 30, 2026
- Q & A: 256 Questions and Answers
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Consultant-Exam-Guide
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SALESFORCE CRT-160 Exam Reference, SALESFORCE Documents
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| Section | Objectives |
|---|---|
| Lead Nurturing and Automation | - Completion actions - Automation rules - Engagement Studio |
| Prospect and Data Management | - Segmentation and list management - Data import and deduplication concepts - Prospect lifecycle management |
| Reporting and Analytics | - Campaign reporting - ROI and performance tracking - Conversion tracking |
| Salesforce Integration | - Lead assignment rules - CRM synchronization |
| Email Marketing | - Email creation and templates - Email testing and deliverability - Engagement tracking |
| Lead Generation | - Forms and form handlers - Landing pages - Tracking and visitor activity |
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