SAP C_C4H225_12 Exam : Certified Technology Associate - SAP Emarsys Customer Engagement Implementation

Exam Code: C_C4H225_12
Exam Name: Certified Technology Associate - SAP Emarsys Customer Engagement Implementation
Updated: Aug 19, 2026
Q & A: 80 Questions and Answers

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SAP C_C4H225_12 Exam Syllabus Topics:

Topic	Details
Topic 1	Data Integrations Advanced: SAP Consultants learn about advanced integration techniques, including the SAP Emarsys Customer Engagement API, platform integrations, product data integration, and sales data onboarding. Proficiency in these concepts supports the implementation of seamless data flows, ensuring that product and sales information is accurately synchronized with the platform.
Topic 2	Campaign Management: This topic empowers SAP Consultants to execute campaign functions using tools such as VCE, ESL, CRM Ads, Mobile Engage Push and In-app, Automations (AC and Interactions), Open Time Content, Web Channel, Predict, and SMS. The skills acquired facilitate the creation of dynamic, multi-channel campaigns tailored to customer preferences.
Topic 3	Account Creation and Settings: This topic enables SAP Consultants to master DNS settings, SSL certificates, Email channel setup, compliance measures, and account security settings. The knowledge gained ensures secure and compliant account setup, enabling effective implementation of the SAP Emarsys Customer Engagement platform while maintaining data security and operational efficiency.
Topic 4	Product Overview: This topic provides SAP Consultants with a comprehensive understanding of the Strategic Dashboard to measure marketing campaign impacts, categorize the customer base by value, implement Tactics, and utilize contact segmentation and available channels. Mastery of these concepts enables a strategic approach to marketing initiatives.
Topic 5	Analytics and Insights: SAP Consultants delve into concepts of Email Analytics, Revenue Analytics, and Channel Analytics, applying these to enhance user interactions with the SAP Emarsys Customer Engagement platform. These insights drive data-backed decisions, optimizing the performance and effectiveness of marketing strategies.

Reference: https://learning.sap.com/certifications/sap-certified-associate-implementation-consultant-sap-emarsys-customer-engangement

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