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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A) Automation rule match All
B) Page Action
C) Completion Action
D) Automation rule match Any

2. Which one is Marketing Cloud Account Engagement Video Connector

A) Dailymotion
B) Wistia
C) YouTube
D) Vimeo

3. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
B) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
C) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
D) Refine scoring and grading models to only give the Sales team the most qualified leads.

4. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Dynamic list and automation rule
B) Automation rule and completion action
C) Completion action and dynamic list
D) Segmentation rule and completion action

5. Is it possible to split Dynamic Lists into more than two Static Lists?

A) False
B) True

Solutions: