- Exam Code: PDSMM
- Exam Name: Professional Diploma in Social Media Marketing
- Updated: Aug 16, 2026
- Q & A: 0 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Platform Selection & Management | 25% | - Community management and moderation - Profile optimization - Platform algorithms and best practices - Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok |
| Social Media Advertising | 15% | - Budgeting and bidding strategies - Ad formats and optimization - Paid campaign setup and targeting - Retargeting and lookalike audiences |
| Analytics, Measurement & Optimization | 15% | - Social listening and sentiment analysis - ROI calculation - Continuous improvement - Key metrics and reporting |
| Content Strategy & Creation | 20% | - Copywriting and visual content - Content planning and calendars - AI tools for content creation - Video and live content production |
| Social Media Strategy & Planning | 25% | - Audience research and persona development - Social media policy and governance - Goal setting and KPIs - Competitor analysis - Social media landscape and trends |
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