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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is reviewing the Google AdWords performance and they have been investigating the Report Center. The client calls you for some information about the Reach and Frequency Report. What does this report reveal?

A) This report generates statistics for your entire account, or for a portion of your account.
B) This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network.
C) This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads.
D) This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period.

2. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug would need to know the value of the newsletter.
B) Doug needs to know what the final cost of the newsletter would be.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug needs to know the product cost of the client, to find the return on investment.

3. You help manage the marketing, promotion, and website of a company that sells software design services online. You are reviewing the Google Analytics as seen in the figure below. In the below figure, what does the highlighted section represent in Google Analytics?

A) Bounce rate is the percentage of visits in which the person came to your site from another URL.
B) Bounce rate is the percentage of visits in which the person left your site from the landing p age.
C) Bounce rate is the percentage of visits that were bounced, or redirected, from your URL to another page.
D) Bounce rate is the percentage of visits in which the person navigated away from your landing page to another page within your URL.

4. How is an ad's Clickthrough rate calculated?

A) It's the number of clicks an ad receives divided by the cost of each click.
B) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
C) It's the total number of clicks an ad receives from the Google Content Network.
D) It's the number of clicks an ad receives divided by the number of impressions.

5. You are working with a client on their Google AdWords account. The client has been exploring the Google AdWords tools and wants to know what the conversion optimizer does. Which of the following is the best definition of the conversion optimizer?

A) The conversion optimizer helps you measure conversions, such as purchase, signup, pageview, or leads.
B) The conversion optimizer helps you make changes to your website's landing page to see which is most effective in improving your conversion results.
C) The conversion optimizer uses your conversion data to get you more conversions at a lower cost.
D) The conversion optimizer helps you identify keyword lists and find negative keywords.

Solutions: