Microsoft MB2-720 Exam : Functional Application in Microsoft Dynamics Marketing

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Microsoft MB2-720 Exam Syllabus Topics:

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?

A) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
B) Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
C) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
D) Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.

2. How can media plans be associated with jobs?

A) A media plan can link to only one job at the header and the item level.
B) A media plan can link to different jobs at the header level and the item level.
C) A media plan can link only from the header to one job.
D) A media plan can link only from the items to one job.

3. What information can you specify for an event session in Microsoft Dynamics Marketing?

A) Related Sessions
B) Staff/Speakers
C) Estimated Attendance
D) Capacity

4. Which two statements about Microsoft Dynamics Marketing queries are correct? Each correct answer presents a complete solution.

A) A query generates a set of contact records and associates them with the query so they are always returned in the query record set.
B) A query generates a set of contact records and adds each contact record to a static marketing list.
C) A query generates a set of contact records that you can send email marketing messages to.
D) A query generates a set of contact records that you can save as a static marketing list.

5. You need to display only PDF files in File Manager. What should you do?

A) Filter files by asset type.
B) Perform a search for the term pdf
C) Perform a search for the term .pdf.
D) Filter files by type.

Solutions: