Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720

MB2-720
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Oct 06, 2026
  • Q & A: 90 Questions and Answers

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About Microsoft MB2-720 Exam

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Manage Leads and Segmentation20%- Lead management lifecycle
  • 1. Segmentation and targeting
    • 2. Lead creation and scoring
      Topic 2: Configure Microsoft Dynamics Marketing20%- System configuration and setup
      • 1. Marketing application settings
        • 2. User and security configuration
          Topic 3: Marketing Campaign Management20%- Campaign creation and execution
          • 1. Campaign planning and setup
            • 2. Campaign tracking and monitoring
              Topic 4: Email Marketing and Customer Journeys20%- Email marketing execution
              • 1. Customer journey automation
                • 2. Email templates and personalization
                  Topic 5: Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
                  • 1. CRM data sharing
                    • 2. System interoperability
                      Topic 6: Analytics and Reporting10%- Marketing performance analysis
                      • 1. Reporting dashboards
                        • 2. Campaign analytics and KPIs

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          Question #1

                          Which location in Microsoft Dynamics Marketing displays a comparison of budgeted expenses and actual expenses?

                          • A. the Expenses section of the budget workbook
                          • B. the Result Metrics report
                          • C. the Budget section of the Expense Reconciliation page
                          • D. the Budget area of the budget worksheet
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

                          Question #2

                          You are planning an event that will be held in Auditorium A of a local conference center.
                          How should you record the event location information in Microsoft Dynamics Marketing?

                          • A. Create individual Facility records for Auditorium A and the conference center.
                          • B. Create a Facility record for Auditorium A and a Venue record for the conference center.
                          • C. Create individual Venue records for Auditorium A and the conference center.
                          • D. Create a Venue record for Auditorium A and a Facility record for the conference center.
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

                          Question #3

                          What information can you specify for an event session in Microsoft Dynamics Marketing?

                          • A. Related Sessions
                          • B. Staff/Speakers
                          • C. Estimated Attendance
                          • D. Capacity
                          Reveal Solution  Discussion  0

                          Correct Answer: D  🗳️

                          Question #4

                          You need to export a set of records generated by a marketing query.
                          Which type of file can you export the record set to?

                          • A. Text(Mxt)
                          • B. Microsoft Excel workbook (*.xlsx)
                          • C. Comma delimited (*.csv)
                          • D. XML(*.xml)
                          Reveal Solution  Discussion  0

                          Correct Answer: D  🗳️

                          Question #5

                          You need to associate a market segment with a specific advertising vendor.
                          What should you do?

                          • A. Create the market segment and add a campaign to it.
                          • B. Create the market segment and add a media outlet to it.
                          • C. Create a campaign and add the market segment to it.
                          • D. Create a media outlet and add the market segment to it.
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

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