- Exam Code: MB2-720
- Exam Name: Functional Application in Microsoft Dynamics Marketing
- Updated: Aug 22, 2026
- Q & A: 90 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 2: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 3: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 4: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 5: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 6: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
1. Which location in Microsoft Dynamics Marketing displays a comparison of budgeted expenses and actual expenses?
A) the Expenses section of the budget workbook
B) the Result Metrics report
C) the Budget section of the Expense Reconciliation page
D) the Budget area of the budget worksheet
2. You are planning an event that will be held in Auditorium A of a local conference center.
How should you record the event location information in Microsoft Dynamics Marketing?
A) Create individual Facility records for Auditorium A and the conference center.
B) Create a Facility record for Auditorium A and a Venue record for the conference center.
C) Create individual Venue records for Auditorium A and the conference center.
D) Create a Venue record for Auditorium A and a Facility record for the conference center.
3. What information can you specify for an event session in Microsoft Dynamics Marketing?
A) Related Sessions
B) Staff/Speakers
C) Estimated Attendance
D) Capacity
4. You need to export a set of records generated by a marketing query.
Which type of file can you export the record set to?
A) Text(Mxt)
B) Microsoft Excel workbook (*.xlsx)
C) Comma delimited (*.csv)
D) XML(*.xml)
5. You need to associate a market segment with a specific advertising vendor.
What should you do?
A) Create the market segment and add a campaign to it.
B) Create the market segment and add a media outlet to it.
C) Create a campaign and add the market segment to it.
D) Create a media outlet and add the market segment to it.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: C |
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