- Exam Code: AD0-E608
- Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
- Updated: Oct 04, 2026
- Q & A: 132 Questions and Answers
Adobe Customer Journey Analytics Business Practitioner Professional : AD0-E608
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
| Components | 30% | - Build non-admin components to address business questions
|
| Reporting | 32% | - Determine how to use and apply date ranges
|
| Distribution | 12% | - Curate fields available in a particular report or dashboard
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Question #1
You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:
- A. Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on
- B. Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on
- C. Persistence allows you to override the education level Dimension with other demographic data
- D. Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
Correct Answer: A 🗳️
Question #2
Which report type is best suited for evaluating customer activity trends over time?
Response:
- A. Cohort Analysis Report
- B. Campaign Overlap Report
- C. Data Distribution Table
- D. Summary Report
Correct Answer: A 🗳️
Question #3
You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?
Response:
- A. An Event container.
- B. A Session container.
- C. A Page container.
- D. A Person container.
Correct Answer: D 🗳️
Question #4
The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:
- A. Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
- B. Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
- C. Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
- D. Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
Correct Answer: B 🗳️
Question #5
At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?
Response:
- A. 50 subfolders
- B. 10 subfolders
- C. 100 subfolders
- D. 5 subfolders
Correct Answer: B 🗳️
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