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Adobe Marketo Engage Architect Master Sample Questions:

1. What should be the first step when defining project boundaries?

A) Analyze the lead scoring model
B) Review the campaign execution process
C) Document the reporting structure
D) Conduct stakeholder interviews

2. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo REST API Submit Form Endpoint
B) Marketo REST API Push Lead to Marketo Endpoint
C) Marketo Forms 2.0 JavaScript API
D) Marketo REST API Create Lead Endpoint

3. What should be the first step when integrating a new CRM with Marketo?

A) Enable Smart Campaigns for lead routing
B) Synchronize the lead database
C) Map fields between the systems
D) Train users on the integration process

4. What is the most critical aspect of designing an efficient data schema in Marketo?

A) Using only static lists for segmentation
B) Avoiding relational data structures
C) Ensuring field mappings align with external systems
D) Limiting data fields to mandatory inputs

5. What is the impact of negative scoring in lead scoring models?

A) Improves lead qualification accuracy
B) Speeds up sales follow-up processes
C) Automatically removes unqualified leads
D) Prioritizes leads with higher scores

Solutions: