[2023] Use Valid New MCC-201 Questions - Top choice Help You Gain Success
MCC-201 Exam Practice Materials Collection
Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed to test the knowledge of individuals in integrating Marketing Cloud with Salesforce. MCC-201 exam is intended for those who are interested in validating their understanding of Marketing Cloud Connect and its capabilities. Marketing Cloud Connect Essentials certification exam is perfect for those who want to demonstrate their expertise in integrating Marketing Cloud with Salesforce and managing data synchronization.
Candidates who pass the MCC-201 exam will be able to demonstrate their expertise in the use of Marketing Cloud Connect. They will have a deep understanding of how Marketing Cloud Connect can be used to integrate Salesforce and Marketing Cloud. They will also be able to configure Marketing Cloud Connect, troubleshoot common issues, and implement best practices for data synchronization.
To be eligible for the Salesforce MCC-201 exam, candidates must have a solid understanding of Salesforce CRM and Marketing Cloud, including the basics of email marketing, data management, automation, and reporting. They should also have hands-on experience in using Marketing Cloud Connect to integrate customer data from CRM into Marketing Cloud. Successful completion of the MCC-201 exam demonstrates that the candidate has the knowledge and skills to leverage the full power of Marketing Cloud Connect to drive business results and deliver exceptional customer experiences. With this certification, professionals can enhance their career prospects and open up new opportunities in the field of marketing automation and customer relationship management.
NEW QUESTION # 68
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Edit the Content Permissions and Restrictions by Role setting for each user.
- B. Build out an internal business governance and process to support this.
- C. Set up Approval Workflow and Share setting inside Marketing Cloud.
- D. Integrate an outside CMS with all these permissions built in.
Answer: C
NEW QUESTION # 69
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
- B. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- C. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- D. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
Answer: B
NEW QUESTION # 70
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Contact History
- B. _Send Data Views
- C. Tracking Extracts
- D. Send Logs
Answer: B
NEW QUESTION # 71
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?
- A. Triggered Send
- B. Automated Send
- C. Guided Send
- D. User-Initiated Send
Answer: D
NEW QUESTION # 72
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
- B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- C. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Answer: A,C
NEW QUESTION # 73
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Tracking Extract
- C. Data Views
- D. Send Log
Answer: D
NEW QUESTION # 74
Which three statements about Send Log Data is correct?
- A. Accessed using query
- B. Added to a standard view
- C. Can be stored for periods of time
- D. Uses Measures, filters and programs
- E. Can be viewed in standard report
Answer: A,C,D
NEW QUESTION # 75
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
- A. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- B. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
- C. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- D. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email
Answer: B
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
NEW QUESTION # 76
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a triggered automation that includes an import activity and triggered send.
- B. Create a triggered automation that includes an import activity and user-initiated send.
- C. Create a scheduled daily automation that includes an import activity and user-initiated send.
- D. Create a scheduled monthly automation that includes an import activity and triggered send.
Answer: B
NEW QUESTION # 77
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Update Only
- B. Overwrite
- C. Add Only
- D. Add/Update
Answer: D
NEW QUESTION # 78
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
- A. SSJS
- B. Node.JS
- C. Apex
- D. GTL
Answer: B
NEW QUESTION # 79
NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?
- A. reentry only after exiting
- B. reentry anytime
- C. reentry after time
- D. no reentry
Answer: B
NEW QUESTION # 80
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. Synchronized Data Sources poll for changes every 15 minutes at the quickest
- B. The associated Contact should be updated to be injected
- C. Orders are not being updated from not meeting criteria to meeting criteria
- D. Orders should be set up to allow injection upon update in Connect Configuration
Answer: C
NEW QUESTION # 81
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- B. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Answer: B
NEW QUESTION # 82
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- B. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- C. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
- D. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
Answer: A
NEW QUESTION # 83
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- B. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- C. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- D. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
Answer: A
NEW QUESTION # 84
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A new Sender Authentication Package should be used for NTO.
- B. A Private Domain should be applied to the parent business unit.
- C. A Sender Authentication Package should be used for CloudKicks.
- D. A Private Domain should be applied to the child business unit.
Answer: D
NEW QUESTION # 85
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. CreateSalesforceObject() AMPscript
- B. Bulk API
- C. Login Calls
- D. SOAP API Calls updating objects
Answer: B,D
NEW QUESTION # 86
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
- B. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
- C. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
- D. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
Answer: C
NEW QUESTION # 87
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
- B. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- D. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
Answer: A
NEW QUESTION # 88
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Account Send Summary Report
- C. Email Performance Over Time Report
- D. Campaign Email Tracking Report
Answer: D
NEW QUESTION # 89
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Guide Template Language
- B. Substitution Strings
- C. Dynamic Content Areas
- D. Personalization Strings
Answer: C
NEW QUESTION # 90
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A. Tracking Extracts
- B. Data views
- C. Send Logs
- D. Scheduled Reports
Answer: D
NEW QUESTION # 91
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