[Feb 03, 2024] AD7-E601 PDF Questions and Testing Engine With 36 Questions
Updated Exam Engine for AD7-E601 Exam Free Demo & 365 Day Updates
NEW QUESTION # 13
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
- A.
- B.
- C.
- D.
Answer: D
Explanation:
Explanation
This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1. References: : Create a Segment : Schedule Segment Export
NEW QUESTION # 14
A company collects online transaction data from two different sources and onboards into AER The data is housed in two systems:
* Digital Order Line (DOL), which gets data at a daily batch latency
* Streaming (Web/App)
The company prefers to use Streaming data over DOL. Which method should the engineer use?
- A. Dataset precedence
- B. Timestamp ordered
- C. Identity stitching
Answer: A
Explanation:
Explanation
Dataset precedence is a feature that allows users to define how data from different datasets should be merged into a single profile based on their priority. Users can specify which dataset has higher precedence over another dataset when there is conflicting data for the same attribute. This way, the company can use Streaming data over DOL when they have online transaction data from both sources. References: : [Dataset Precedence Overview](https://experienceleague.adobe.com/docs/ex
NEW QUESTION # 15
A user wants to target customers who have browsed the products.com website in the last 30 days.
The available attributes are: Last_Website_Browse
Last_App_Browse Last_Activity
The available events are:
Website.Browse
App.Browse
Where can the user define time parameters for the segment?
- A. In the destination schedule Ul
- B. In the attribute "LasLWebsite.Browse" only
- C. In the attribute 'Last.Activity" or the 'App.Browse'' event
- D. In the attribute rLast.Website_Browse" or the event rWebsite_Browse"
Answer: D
Explanation:
Explanation
The correct answer is D because it matches the scenario given in the question. The user can define time parameters for the segment in the attribute "Last_Website_Browse" or the event "Website_Browse". The other options do not allow the user to specify the time frame of 30 days.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-g
NEW QUESTION # 16
A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
- A. Count functions
- B. Aggregation functions
- C. Analytical functions
Answer: C
Explanation:
Explanation
Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. References: : Analytical Functions Overview
NEW QUESTION # 17
The Profile is set up with the following attributes:
* EmaiLaddress
* firstName
* lastName
* CRM_id
Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.
Which option should the engineer choose to make sure that only a single record per email address is sent?
- A. Set up deduplication by the composite key EmaiLaddress + CRMJd and mark It as Mandatory
- B. Set up deduplication by the key EmaiLaddress and mark it as Mandatory
- C. Set up deduplication by the composite key EmaiLaddress + firstName
- D. Set up deduplication by the composite key EmaiLaddress + lastName and mark it as Mandatory
Answer: B
Explanation:
Explanation
The correct answer is C because it matches the requirement given in the question. The engineer needs to set up deduplication by the key EmailAddress and mark it as Mandatory to make sure that only a single record per email address is sent. The other options do not ensure uniqueness or are not valid keys for deduplication.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
NEW QUESTION # 18
A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?
- A. Pre encrypt data
- B. Apply transformation
- C. Map to Email
Answer: A
Explanation:
Explanation
The correct answer is B because it matches the requirement given in the question. The engineer needs to select
"Enable Hashing" to hash the email address as part of the File export. The other options do not apply hashing or are not available for destination export.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 19
A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive.
Which three options can the engineer add? (Choose three.)
- A. Counter Variable
- B. Date and Time
- C. Segment Name
- D. Custom Text
- E. Data Attribute
Answer: A,B,D
Explanation:
Explanation
The correct answers are A, B, and C because they are valid options that can be added to modify the file name.
The engineer can add date and time, counter variable, or custom text to make the file name more descriptive.
The other options are not available or relevant for modifying the file name.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 20
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
* Member Hub
* Digital Order Line (DOL)
* Brick Mortar Order Line (BMOL)
* Clickstream
How should the Experience Platform be set up?
- A. 1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL.
BMOL, and Clickstream
3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports - B. 1. Bring in member profile information from Clickstream into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
4. Send audiences to Facebook via s3 destination exports - C. 1. Bring in member profile information from Clickstream into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months
4. Send audiences to Facebook - D. 1. Bring in member profile data from Member Hub into AEP
2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream
3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
4. Send audiences to Facebook
Answer: D
Explanation:
Explanation
This is the most effective workflow to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. By bringing in member profile data from Member Hub into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By bringing in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream into AEP dataset, the company can ingest online and offline purchase data from different sources into AEP. By creatingsegments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending audiences to Facebook via s3 destination exports, the company can activate their segment across multiple channels, such as Instagram ads. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations
NEW QUESTION # 21
A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.
Which AEP feature should be used to meet this requirement?
- A. Union schema
- B. Identity namespace
- C. Merge policy
Answer: C
Explanation:
Explanation
Merge policy is a feature that allows users to define how data from different sources should be merged into a single profile. Users can specify the priority of data sources and the rules for resolving conflicts. This way, the company can use the unreliable data source as a backupsource only when the other sources do not provide the mobile number. References: : Merge Policy Overview : Merge Policy UI
NEW QUESTION # 22
A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials.
Which attributes should be sent to the destination?
- A. Email Address
Name - B. Email Address
Email Opt In Flag - C. Email Opt In Flag
Name
Answer: A
Explanation:
Explanation
The correct answer is B because it matches the requirement given in the question. The customer wants to send out a personalized monthly reminder email, so they need to send the Email Address and Name attributes to the destination. The other options do not include both of these attributes or are irrelevant for personalization.
References:
https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en
NEW QUESTION # 23
A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation:
The B2B company has client information available in the following data sources:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
Which steps should the B2B company take to send the communications?
- A. 1. Ingest the CRM data into Analytics
2. Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics send data into AEP dataset
3. Create segment in AEP-CDP that matches business requirements
4. Share the segment with Adobe Campaign Standard - B. 1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard - C. 1. Onboard the CRM data into AEP dataset
2. Create segment in AEP-CDP that matches business requirements
3. Share the segment with Adobe Campaign Standard - D. 1. Ingest the CRM data into Analytics and Audience manager
2. Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
3. Create segment for clients who are from Chicago, IL in Audience Manager and send Into AEP dataset
4. Make sure profile merge policies use current data in AEP
5. Create segment in AEP-CDP that matches business requirements
6. Share the segment with Adobe Campaign Standard
Answer: C
Explanation:
Explanation
This is the simplest and most efficient workflow to send the communications to the current customers who have logged into their account in the last 90 days and are from Chicago, IL. By onboarding the CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Adobe Campaign Standard, the company can activate their segment across multiple channels, such as email, SMS, and postcard. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations
NEW QUESTION # 24
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7787
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Manager
Data From Web Form Submitted:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7700
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?
- A. companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787
- B. companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787
- C. companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700
Answer: C
Explanation:
Explanation
The correct answer is B because it matches the outcome of deduplication enabled on the composite key companyEmail + IName + mobilePhone. The destination file will only include one customer record per composite key, and it will choose the record with the latest data if there is a conflict. In this case, Customer 2 has a newer officePhone number than Customer 1, so Customer 2 will be included in the destination file and Customer 1 will be excluded.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 25
An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included.
What should the engineer do during configuration?
- A. In the select attribute page:
* Check the mandatory key across all attributes in the create schedule page:
* Check the Deduplication Key across the Profile attributes - B. As part of Account setup process:
* Select the deduplicate option for export using Unique identifier - C. In the select attribute page:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes - D. While Creating the schedule:
* Check the mandatory key across the Unique identifier attribute
* Check the Deduplication Key across the Profile attributes
Answer: C
Explanation:
Explanation
The correct answer is A because it matches the requirement given in the question. The engineer needs to select the attributes in the select attribute page and check the mandatory key across the Unique identifier attribute and the Deduplication Key across the Profile attributes. This will ensure that only unique profiles are sent over and primary identifiers are included. The other options do not allow the engineer to select the attributes or check the keys.
References:https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang
NEW QUESTION # 26
After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded data. The Segment Ul shows an estimated audience size of zero.
Which two actions can the user take to view the correct segment size? (Choose two.)
- A. Disable and re-enable the dataset for profile
- B. Use on-demand evaluation
- C. Wait for the next scheduled evaluation
- D. Change the primary identifier of the dataset
Answer: B,C
Explanation:
Explanation
On-demand evaluation is a feature that allows users to manually trigger segment evaluation and see the updated segment size immediately. Waiting for the next scheduled evaluation is another option, as segment evaluation runs periodically based on the segment refresh interval. References: : On-demand Segment Evaluation : Segment Evaluation
NEW QUESTION # 27
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