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NEW QUESTION 21
Marketing is primarily concerned with the 4Ps: product, promotion, price and price. The institute of Analysis (IoA) offers qualification in system analysis. A number of interviews have been held with senior stakeholders, including the marketing Manager. Here are two five of the activities that have been identified by stakeholders:
a) Agree new qualifications.
b) Upgrade the website.
c) Recruit new examiners.
d) Register candidates.
e) Analyze website activity.
Which of these activities would reflect the business perspective of the Marketing Manager of the loA?
- A. b. d and e.
- B. a, c and d
- C. a. b and e
- D. b, c and e
Answer: C
NEW QUESTION 22
Ajay works I the payroll department of his organization. Payslips for every employee are printed automatically at the each month. He is about to distribute the monthly for each employee when he receives a notification from senior management explaining that the wish to give everyone a 10% bonus, for exceptional performance in the least quarter. Ajay is pleased with the bonus, but annoyed that the needs to re-print the monthly payslips.
Which types of business events can be identified from this scenario?
- A. Time based only
- B. External and Time based.
- C. External and Internal
- D. Internal and Time based.
Answer: D
NEW QUESTION 23
End users in one business area are unwilling to adopt a new finance management system (recently introduced by the innovation team), as they perceive that it is unnecessarily complicated and not useful. One of the end users in this business area has been very vocal and has been relying support from others since posting about it on the company's intranet homepage.
The introduction finance system was initially supported by senior managers, but now users in other business area are also beginning to question whether they adopt the tool and are raising the issue with their managers.
The sponsor fully supports the decision to go ahead with the now tool and has made il very cleat to senior managers that ho expects them to support this Initiative.
Which stakeholder management strategy SHOULD be taken with the senior managers?
- A. Keep onside.
- B. Constant active management
- C. Keep informed
- D. Watch
Answer: A
NEW QUESTION 24
An overseas bank is currently undertaking a feasibility study looking into the possible launch of a new bank in the UK.
Preliminary findings suggest that the market is saturated, customers have a lot of choice and UK legislation makes It easy for them to from one bank to another.
In which area of Porter's Five Forces model would these preliminary findings be documented?
- A. Bargaining power of suppliers.
- B. Threat of now entrants.
- C. Bargaining power of customers
- D. Threat of substitute products or services
Answer: C
NEW QUESTION 25
Imran is the chief executive of FairCrops, a producer of ethically and sustainably sourced coffee and cocoa products. He is a true advocate of the FairCrops brand and has seen the positive impact of its approach in the South American regions in which It operates. He believed that there is a market for customers who want to ensure the products they consume have been purchased for a fair price and where the producer has not been unfairly treated.
FairCrops provide their products via an exclusive contract with Donald, the owner of Rest House; a small chain of coffee shops.
Ronaldo is a supplier to FairCrops. The prices he receives means he can provide for Ins family and enhance his crop yield through the advice and training provided by Alan, the FairCrops local representative and support officer From Imran's perspective, which of the following is a CORRECT partial CATWOE analysis of this situation?
- A. Owner = Ronaldo. Actor = Donald. Customer = Imran
- B. Customer = Donald, Actor = Alan. Owner = Imran
- C. Customer - Alan, Actor = Donald. Actor = Ronaldo
- D. Customer = Alan. Actor = Ronaldo. Owner = Imran.
Answer: A
NEW QUESTION 26
The following planning activity has been identified in a consensus BAM for a company that makes clothes:
'P4 - Define marketing strategy'
Which of the following is an enabling activity linked to this planning activity?
- A. Define sales targets
- B. Advertise clothes
- C. Monitor sales.
- D. Sell clothes
Answer: B
NEW QUESTION 27
EcoBags is a company that designs and makes eco-friendly shopping bags foe various clients An Internal analysis of the business has revealed the following information about the company.
a) Recent investment in new machinery will enable the company to continue its innovation programme b) Feedback from customers and an Increase in sales suggests that Leo Bugs is recognised as a quality brand c) The number of staff currently employed in the company is sufficient to meet expected future growth d) The ability of EcoBags to respond quickly to new market demands has earned it an innovation award.
e) The company has significant retained profits, which will help fund the innovation programme.
Which of these would be considered as 'tangible' resources in a resource audit?
- A. c, d, and e
- B. a, c and e.
- C. a, b and d.
- D. b, c, and e.
Answer: B
NEW QUESTION 28
The management of a chain of hotels has decided that one of its Critical Success Factors (CSF) is to provide excellent customer service'. The following measures have been suggested:
a) The number of customers who make use of their m-room mini bar
b) The percentage of customers who use the leisure facilities
c) The number of customers who complain.
d) The percentage of customers who join the hotel loyalty scheme
e) The percentage of customers who return
Which of these are appropriate Key Performance indicators (KPIs) for the GSF 'provide excellent customer service?
- A. a, b and e.
- B. a. c and e.
- C. b. c and d.
- D. c. d and e
Answer: A
NEW QUESTION 29
ParcelGo is a distribution company. Parcels arrive at its warehouse, where the inbound team use handheld barecode scanners to acknowledge their receipt. Parcels are then loaded onto pallets for onward distribution.
A project as been commissioned to replace the labour-intensive process and introduce a fully-automated system ha reads he barecodes pf parcels as they pass along a coveryor belt, automatically delivering to the correct area of the warehouse for onward distribution.
Staff from the inbound have informed their manager that about 30% of parcels either do not have barcodes, or the barcodes are obscured. The team currently resolves this issue manually. But the concerned that the new automated system will be able to do this. The staff members are also worried the system will make their roles redundant.
Using a holist approach, which element of the POPIT model need further investigation in order to address the team's concerns?
- A. People and organisation
- B. People and process
- C. Information and technology
- D. Process and technology
Answer: C
NEW QUESTION 30
The following statements have been made about the consensus Business Activity Model a) Describes how a business process should operate.
b) Describes what a business system should be able to do.
c) A conceptual model.
d) Usually produced before requirements are defined.
e) Includes all stakeholders' perspectives
Which of the statements are TRUE?
- A. b, c and e.
- B. a, b and c.
- C. a., d and e.
- D. b, c and d
Answer: B
NEW QUESTION 31
A group of stakeholders at FlyMe travel operators are in a meeting to discus the Business Activity Model (BAM) for a new subsidiary business. They are planning to launch a new offering, which will offer flight bundle' packages for organization that regularly need to send their staff overseas. The following activities have been identified so far:
a) Monitor flight bundle' sates
b) Sell "night bundles*
c) Determine demand amongst existing customers
d) Identify potential airline earners
e) Determine 'flight bundle' locations,
f) Define bundle pricing.
Although the Operations Director for FlyMe is supportive of the new business proposition, she is not entirely convinced there is a gap in the market, nor is she confident that the idea will be profitable.
With these concerns in mind, which planning activities will she be keen to ensure are discussed before the meeting ends?
- A. b, d and e
- B. a. c and f
- C. c and f
- D. a, b. d and e.
Answer: A
NEW QUESTION 32
George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online.
George feels that the company should focus its marking solely on people aged over 50, who are nostalgic for these older recording medi a. He also feels that the company should outsource all marketing activity.
Laura believes that the business should continue with its target of people aged 30-60. As this age group are particularly enthusiastic about vinyl records. She believes that marketing is one of their internal strengths and should remain in house Which specific areas of CATWOE are they considering?
- A. Transformation and Environment
- B. Customer and Owner.
- C. Actor and Transformation
- D. Customer and Actor
Answer: C
NEW QUESTION 33
A local council has decided to completely redesign the way it provides library lending services: it plans to stop lending books and move towards an entirety online e-book lending model Four activities to be included in the Business Activity Model (BAM) are given below:
a) Lend books
b) Establish licensing arrangements with publishers.
c) Define lending policies
d) Monitor lending usage
What will be the dependencies between these activities on the BAM?
- A. d - c - a - b
- B. c -- a - b - d
- C. c - d - a - b
- D. c - b - a - d
Answer: D
NEW QUESTION 34
Part of the management summary of a business case is detailed below:
The key recommendation is that we proceed with the preferred option, a new process and a new IT system. We feel that this option is feasible. although we recognise there Is a risk of lower staff productivity while the new system Is being established ' Which category of costs or benefits has been described?
- A. Intangible benefits.
- B. Tangible costs.
- C. Intangible costs
- D. Tangible benefits
Answer: D
NEW QUESTION 35
A company has decided to change one of its financial Key Performance indicators (KPIs). It has traditionally measured profit through its gross profit margin, however, it now wishes to measure It through it Return on Capital Employed (ROCE).
The following activities are on the consensus Business Activity Model (BAM) a) Take control action b) Monitor performance targets c) Define performance targets.
d) Define target customers
Which of these would the event 'amend KPI' affect?
- A. a only.
- B. b, c and d.
- C. c only.
- D. a. b and d.
Answer: B
NEW QUESTION 36
A business analyst has been assigned to help develop a plan for expanding a business that produces software for mobile phones and has interview he managing director to understand his perspective regarding the expansion. The managing director's worldview is as follows:
''The purpose of our business is to develop and sell software for mobile phones. The expansion will enable us to increase the amount of software we procedure, so we can keep pace with the growing demand of the market for software that is easy to use.'' Which of the following is a 'transformation' for this worldview?
- A. Develop and sell software for mobile phones.
- B. Increase the amount of software we produce.
- C. Keep pace with the growing demands of the market.
- D. Ensure that software is easy to use
Answer: B
NEW QUESTION 37
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