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NEW QUESTION # 39
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
- B. No limits at all
- C. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
- D. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
Answer: D
NEW QUESTION # 40
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Nothing will display
- B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
- C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
- D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
Answer: D
NEW QUESTION # 41
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. Disable autoresponder emails on this form
- B. Include "Not you?" link to allow visitors to reset the form
- C. PI Enable explicit bot protecting using reCAPTCHA
- D. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
Answer: B,C,D
NEW QUESTION # 42
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Marketing Cloud Account Engagement Score field
- B. Einstein Lead Score
- C. Marketing Cloud Account Engagement Grade field
- D. Einstein Behavior Score
Answer: D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5
NEW QUESTION # 43
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
- A. True
- B. False
Answer: A
NEW QUESTION # 44
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?
- A. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
- B. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
- C. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
- D. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
Answer: C
NEW QUESTION # 45
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?
- A. First-party tracking is domain-based while third-party tracking is campaign-based.
- B. First-party tracking does not use cookies, while third-party tracking does.
- C. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
- D. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
Answer: D
NEW QUESTION # 46
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
- A. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
- B. Create a form handler to link to an existing form on the website.
- C. Create a form handler and enable data kiosk entry mode.
- D. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0
NEW QUESTION # 47
How many Scoring Categories is it possible to create
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION # 48
Which one is Marketing Cloud Account Engagement Video Connector
- A. Vimeo
- B. Wistia
- C. YouTube
- D. Dailymotion
Answer: B
NEW QUESTION # 49
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
- A. Send the prospects an email to see if their email addresses are valid.
- B. Add the prospects to a "Bounced Prospects" list for suppression.
- C. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
- D. Ensure the Do Not Email field on the prospects is selected.
Answer: D
NEW QUESTION # 50
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]
- A. "Autoresponder emails" template
- B. "Engage" template
- C. "One to one emails" template
- D. "List emails" template
Answer: B
NEW QUESTION # 51
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
- A. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
- B. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
- C. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
- D. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
Answer: A
NEW QUESTION # 52
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. User Notifications
- B. Social Posts
- C. Dynamic Content
- D. User Signatures
- E. Email Templates
Answer: C,D,E
NEW QUESTION # 53
Which are true about Marketing Cloud Account Engagement Recycle Bin
- A. Tags are deleted permanently and don't appear in the recycle bin
- B. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
- C. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
- D. Items in the recycle bin don't count toward usage limits
- E. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
- F. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
- G. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
Answer: A,B,D,E,F
NEW QUESTION # 54
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?
- A. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
- B. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
- C. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
Answer: C
NEW QUESTION # 55
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?
- A. Create a dynamic list based on the Lead Status field value
- B. Create an automation rule based on the Lead Status field value
- C. Create a segmentation rule based on the Lead Status field value
- D. Create a completion action based on the Lead Status field value.
Answer: A
NEW QUESTION # 56
Select available Webinar Connectors
- A. GoToWebinar
- B. Webex
- C. ReadyTalk
- D. WebinarJam
- E. ClickMeeting
- F. Demio
Answer: A,B,C
NEW QUESTION # 57
Is it possible to split Dynamic List to other Dynamic Lists?
- A. False
- B. True
Answer: A
NEW QUESTION # 58
Is it possible for many users to edit exact same Email Template simultaneously?
- A. False
- B. True
Answer: A
NEW QUESTION # 59
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Configure the Salesforce custom object to relate to th< account, lead, or contact
- B. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
- C. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
- D. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
Answer: A
NEW QUESTION # 60
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin - D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
Answer: A
NEW QUESTION # 61
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
- A. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
- B. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
- C. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
- D. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
Answer: A
NEW QUESTION # 62
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Manually rebuild any automations built in Account B in Account A.
- B. Export existing custom field mappings to import desired fields into Account A.
- C. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
- D. Include prospect activity history from Account B in their prospect import if they want to retain it.
Answer: A
Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 63
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