Ultimate Guide to Prepare 410-101 with Accurate PDF Questions [Nov 13, 2021]
Pass Facebook With Exam4Tests Exam Dumps
NEW QUESTION 11
What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.
- A. Make sure message is easy to understand with sound off
- B. Capture attention quickly in the first 3 seconds of video
- C. Be open to experiment, test and make changes to your videos
- D. Make long videos
- E. The video needs to have a lot of text to convey the right message
- F. The product being featured should be featured for the majority of 30 seconds of ad
Answer: A,B,C,F
Explanation:
Explanation
In light of new test results-in combination with new research from Facebook IQ on designing effective video ads for the mobile feed- Facebook has made some updates to its mobile video creative considerations.
Facebook has added a new tip on framing and revised their suggestion on experimentation to encourage advertisers to play more as they explore storytelling through video in mobile feed.
Here are other updated video creative considerations:
* Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
* Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
* Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
* Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.
NEW QUESTION 12
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.
- A. You need to split the ad sets into different campaigns.
- B. Each country should have its own audience and ad set.
- C. You should invest more money and increase your budget.
- D. You need to expand your audience to people older than 26 years old.
- E. You should change the interests in the audience completely.
Answer: B
Explanation:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden
NEW QUESTION 13
Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.
- A. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
- B. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
- C. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
- D. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
- E. Buy through the reach and frequency and set a frequency of 2 every 7 days.
Answer: B
NEW QUESTION 14
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.
- A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
- B. Yes, but only if they are also employees of the Business Manager Account.
- C. No, since they are employees and not administrators at the Business Manager Account.
Answer: C
Explanation:
Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level.
Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business.
The Business Manager Account has two level of users:
Administrators
Employee
Users at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.
NEW QUESTION 15
You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.
- A. The agency needs to create a new pixel and install it to the website.
- B. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
- C. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
- D. You need to go to the Ad Account and assign the agency as partner.
- E. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
Answer: B,C
Explanation:
Explanation
There are several way in which you can give the agency access to your website's pixel:
* Assign the agency as a "Partner" under your Business Manager
* Assign the agency's employees as "people" with access to your pixel under the Business Manager Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.
NEW QUESTION 16
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
- A. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- B. Facebook Marketing Partners and Ad Auction.
- C. Facebook Auction and Facebook Marketing Partners.
- D. Facebook Marketing Partners and Insertion Orders.
- E. Power Editor, Ad Auction, and Marketing Partners.
Answer: A
Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
NEW QUESTION 17
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.
- A. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
- B. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
- C. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
- D. The matched and unmatched hashes are deleted.
- E. Facebook will store all data from your CRM but hash it so people can't see private info.
- F. The matched and unmatched hashes are kept for 180 days.
Answer: A,C,D
Explanation:
Explanation
Custom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .
Here's how it works:
* When you begin the process to share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
* We match the fingerprints of your hashed list against ours.
* The matches are added to a Custom Audience for you.
* The matched and unmatched hashes are deleted.
NEW QUESTION 18
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.
- A. You need to cancel current ad set and launch a new ad set with the fix.
- B. You need to build a new ad-set with the different audience.
- C. You can go into the ad-set and just change the audience.
Answer: A
Explanation:
Explanation
Reach and frequency campaigns have a grace period of 6 hours. After that time, you will have to create a new one and re-launch it as Facebook can't keep your fixed price.
NEW QUESTION 19
Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.
- A. Interest and lookalike audiences.
- B. Audience Network and Custom Audiences.
- C. Custom audiences and Lookalike audiences.
- D. Custom Audiences and Carousel.
Answer: C
Explanation:
Explanation
Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences.
For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases.
You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales.
The last audience you should be using is a saved/core audience, but you should always start with the other two first.
NEW QUESTION 20
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.
- A. Age with max 25 years
- B. Interests: Gamers
- C. Countries India + Colombia
- D. App Store Region
- E. Gender Male
- F. Mobile Device User - focused on Android
Answer: A,C,F
Explanation:
Explanation
For this exercise, you need the following aspects in order to segment your core/saved audience:
1. Age: you definitely want to set up age below 25 years old.
2. Mobile Device User: you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.
3. Location: you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.
You don't want to use App Store Region as an option to segment as they don't allow you to select specific countries. You are better off selecting countries and Mobile Device User to segment.
The gender and interest for this exercise are irrelevant since you don't have more info on what the mobile app is about.
NEW QUESTION 21
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.
- A. Frequency
- B. Relevance
- C. Conversion Rate Ranking
- D. Quality Ranking
- E. Advertiser bid
- F. Ad Quality
- G. Estimated Action Rates
Answer: B,E,F,G
Explanation:
Explanation
The four main factors that affect your ad in an auction are the following:
* Advertiser Bid: How much you value the results you are trying to obtain.
* Estimated Action Rates: How likely Facebook thinks a given person will take action on your ads.
Estimated action rates are based on the person you're reaching historical data and your ad's historical data performance.
* Ad quality: Basically this comes down to your images or creative. The better the ad image, video or design, the more appealing it will be to your target audience; thus, increasing the ad quality.
* Relevance: If ads are getting negative feedback or are not getting actions, your relevance will be much lower.
Ad relevance diagnostics aren't inputs into the ad auction:
* Quality Ranking: How your ad's perceived quality compared to ads competing for the same audience.
* Engagement Rate Ranking: How your ad's expected engagement rate compared to ads competing for the same audience.
* Conversion Rate Ranking: How your ad's expected conversion rate compared to ads with the same optimization goal competing for the same audience.
Facebook uses user value, not any of the ad relevance diagnostics in calculating Total Value. Just keep in mind that the Relevance Diagnostics is an output of all of the metrics above; NOT an input.
Frequency is only a metric as a result of your ads and relationship between reach and impressions.
NEW QUESTION 22
What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.
- A. Audience Network Rewarded Videos
- B. Facebook Messenger Sponsored Messages
- C. Facebook Video Feeds
- D. Instagram Feed
Answer: A,B,C,D
Explanation:
Explanation
Below are all of the placement platforms and options you currently have on Facebook:
You should learn all placement options as a lot of questions will ask you supporting placements for each platform.
NEW QUESTION 23
What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.
- A. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
- B. Change your core audience's interests to exclude certain content categories.
- C. Block certain categories in your Ads Manager.
- D. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
Answer: A,C,D
Explanation:
Explanation
acebook offers 3 brand safety tools for blocking your ads from running alongside certain types of content within Instant Articles, Audience Network and In-Stream Video placements:
* Placement opt-out
You can opt-out from showing your ads in Instant Articles, In-Stream Video or Audience Network placements by removing any of these placements in the Edit Placements section of the ad create flow. Learn how to opt out of placements.
* Category blocking
You can prevent your ads from running next to certain categories of content by choosing the Exclude Categories option under the Edit Placements section in Ads Manager. Learn more about excluding content categories.
* Block lists
Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.
Learn how to Create Block Lists.
NEW QUESTION 24
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.
- A. View
- B. Purchase
- C. Initiate Checkout
- D. Complete Registration
- E. Add To Cart
Answer: B,C,D,E
Explanation:
Explanation
These are all of the pixel events that should be installed on your client's checkout process:
1. Add To Cart: When a user adds products to their cart.
2. Initiate Checkout: When a user lands on the first registration page.
3. Complete Registration: When a user has completed the first registration page and needed to add payment info.
4. Purchase: When a user has finalized the purchase.
NEW QUESTION 25
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
- A. Predictability and control over reach and CPM.
- B. Predictability and control over frequency.
- C. Include Instagram as placement.
- D. Launch marketing campaigns to customer databases.
- E. Define how much you want to spend each day.
Answer: A,B,C,E
Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION 26
You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.
- A. You should create a third ad set with a lookalike audience.
- B. You should join audiences into one ad set and run a new campaign with Instagram.
- C. You should turn off Facebook placement from one ad set.
- D. You should turn off Instagram placement from both ad sets.
- E. You should switch your optimization from CPM to video views.
- F. You turn off Facebook placement from both ad sets.
- G. You should create two new ad sets with Instagram as the only placement.
Answer: D,G
NEW QUESTION 27
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.
- A. Lead
- B. Purchase Event
- C. Add Payment Info
- D. Complete Registration
- E. View Content
- F. Add to Cart
Answer: A,B,E,F
Explanation:
Explanation
Here is the list of events you should install on the website:
* Purchase Event
* Lead
* View Content
* AddToCart
The website has a three-step checkout-process:
* People adding smartwatch to cart => Facebook pixel event "AddToCart."
* People go to checkout page => Facebook pixel event "Lead."
* People finalize purchase => Facebook pixel event "Purchase."
You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.
NEW QUESTION 28
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.
- A. Merge both audiences and run the campaign only on one audience.
- B. Delete Audience #2 and run ads on Audience #1.
- C. Change Audience #1 interests to something different that still appeals to apparel.
Answer: A,C
Explanation:
Explanation
Whenever you run into audiences that have a high overlap, you should always merge both of them into one. If you run both audiences under the same campaign, you will have multiple ad sets competing against each other.
If you have never used Facebook's audience overlap tool, you can find it on Facebook's Ads Manager and follow the next steps:
* Click on the Tools drop-down menu and choose Audience.
* Once there, select the audiences you want to compare, click on the Actions tab, and choose Show Audience Overlap.
* You can select multiple audiences, but you will only be able to compare one against the other at a time.In the tool, you will be able to see the number and percentage of overlapping members between them.
A second option is to completely change one of the audiences so that there is less than 25% overlap between both audiences.
In this case, you could change audience #1 interests to something different but still related to your target market to have two potential audiences to use.
NEW QUESTION 29
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.
- A. You should include purchase events from the past 12 months and exclude purchase events from the past
6 months. - B. You should include people who have made purchases in the past 12 months and past 6 months.
- C. You should exclude purchase events from the past 6 months and include purchase events from the past
12 months. - D. You should exclude people who have made purchases in the past 6 months.
- E. You can't build this type of audience or segmentation.
Answer: E
NEW QUESTION 30
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.
- A. You should just change the image in the current post on your Fan Page and re-activate the ad.
- B. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
- C. You should change the title so that it does not require people to like your client's Fan Page.
- D. You should hide the current post and post a new video with the new titles.
Answer: B,C,D
Explanation:
Explanation
It's within Facebook policies that it is unacceptable to run ads with the following texts:
* "Like our organization's Page to show your support for X."
* "Click 'Like' if you agree."
* "Like this ad to see the video."
* "Like our Page to automatically enter our raffle."
The following texts are acceptable:
* "Click 'Like' to connect with X."
* "Like our Page to receive updates, news, deals, etc."
* "Like John's Page to show your support."
Therefore, you need to change both the copy/text in your title and subtitle. Keep in mind that once you have boosted a post on your Fan Page, you can't make modifications. So you should hide the current one with the mistake and re-post the new video with the correct text.
NEW QUESTION 31
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook won't spend more than 125% of your account limit
- B. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
- C. Facebook won't spend more than 25% of your daily budget on a given day
- D. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
- E. Facebook won't spend more than 25% of your campaign lifetime budget
Answer: C,D
Explanation:
* Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you've spent a lifetime budget, delivery/spending stops for that ad set or campaign.
* Daily budgets are averages and ongoing, but ultimately we won't spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).
NEW QUESTION 32
You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.
- A. Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
- B. App Launched, Initiated Checkout, Purchased, Spend Credits
- C. Achieved Level, Purchased, Completed Registration, Viewed Content
- D. Purchased, Initiated Checkout, Completed Registration, Rated
- E. App Launched, Added Payment Info, Purchased, Completed Tutorial
Answer: E
Explanation:
Explanation
There are 14 standard app events you can use on Facebook SDK mobile app.
For this particular mobile app, these are the four events you want to utilize in order to track your client's requests:
1. App Launched: When users open the mobile app.2. Added Payment Info: When users add a credit card.3.
Purchased: When users send to print their images.4. Completed Tutorial: When users watch the video explaining how the app works.
Below is a list of the 14 related app events:
* Achieved level
* App launched
* Added payment info
* Added to cart
* Added to wishlist
* Completed registration
* Completed tutorial
* Initiated checkout
* Purchased
* Rated
* Searched
* Spent credits
* Unlocked achievement
* Viewed content
All of these events allow you to understand better how people are interacting with your mobile app, measure the performance of your Facebook mobile ads, and reach certain people who use your app by creating custom audiences.
NEW QUESTION 33
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.
- A. Change video so that it does not require sound in the beginning
- B. Reduce video length to 1 minute.
- C. Tag influencers in the video.
- D. Add thumbnail image with less than 20% text
- E. Take off subtitles
Answer: A,C,D
NEW QUESTION 34
What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.
- A. Sales Outcomes
- B. Audience Outcomes
- C. Impact Outcomes
- D. Reach Outcomes
- E. Brand Outcomes
Answer: A,B,E
Explanation:
Explanation
Facebook summarizes the impact of its campaigns into three main buckets:
Audience Outcomes
* How many people did your ad reach? How frequently?
* Did the ads reach the right people/audience?
* Did the ads reach people cross-device?
Brand Outcomes
* Did the ads breakthrough? Are they memorable?
* Did they generate brand awareness?
* Did the ads change the perception of your brand?
Sales Outcomes
* Did the ads drive your business outcomes? Did they contribute to ROI?
* Did the ads results in sales, leads or app installs?
NEW QUESTION 35
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.
- A. Placement
- B. Audience
- C. Dynamic Creative
- D. Ad Type
- E. Offer
- F. Image
Answer: A,B,C,E
Explanation:
Explanation
The followings are all of the different aspects of a campaign you can change at the ad set level:
This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.
NEW QUESTION 36
......
Latest 410-101 Exam Dumps - Valid and Updated Dumps: https://www.exam4tests.com/410-101-valid-braindumps.html