DMI Certified Digital Marketing Professional : PDDMv6.0

PDDMv6.0
  • Exam Code: PDDMv6.0
  • Exam Name: Certified Digital Marketing Professional
  • Updated: Aug 20, 2026
  • Q & A: 0 Questions and Answers

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DMI PDDMv6.0 Exam Syllabus Topics:

SectionObjectives
Analytics & Data- Performance measurement
  • 1. KPIs and metrics
    • 2. Reporting and optimization
      • 3. Digital analytics tools
        Social Media Marketing- Social media strategy
        • 1. Community building and engagement
          • 2. Platform selection and targeting
            • 3. Social media campaign execution
              Search Engine Optimization (SEO) & Paid Search- Search marketing
              • 1. Keyword research
                • 2. Google Ads / PPC basics
                  • 3. SEO fundamentals
                    Email Marketing & Automation- CRM and lifecycle marketing
                    • 1. Marketing automation workflows
                      • 2. Lead nurturing strategies
                        • 3. Email campaign design
                          Emerging Technologies & AI in Marketing- AI-driven marketing
                          • 1. AI tools in digital marketing
                            • 2. Machine learning applications
                              • 3. Automation and optimization trends
                                Market Research & Strategy- Research and planning
                                • 1. Audience segmentation and personas
                                  • 2. Setting marketing objectives
                                    • 3. Competitive analysis
                                      • 4. Digital research methods
                                        Content Marketing- Content creation and strategy
                                        • 1. Content strategy development
                                          • 2. Storytelling and messaging
                                            • 3. Content planning and distribution
                                              Introduction to Digital Marketing- Digital marketing fundamentals
                                              • 1. Marketing funnel concepts
                                                • 2. Principles of digital marketing
                                                  • 3. Digital vs traditional marketing integration
                                                    • 4. Customer journey and buyer behavior

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