- Exam Code: M2090-618
- Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
- Updated: Jun 22, 2026
- Q & A: 41 Questions and Answers
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1. What is a common pain point for a Sales Department?
A) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
B) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
C) Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
D) Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?
2. What is a common pain point for a Marketing Department?
A) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
B) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?
C) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
D) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"
3. Which is the most important question to focus on to address customer need?
A) Are they satisfied with their current Business Intelligence solution?
B) Are they looking for a Business Analytics product?
C) Are they having specific business pains?
D) Are they using a data warehouse?
4. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A) IBM Cognos Express Connector and one of the user roles
B) IBM Cognos Express Administrator and an IBM Cognos Express Connector
C) IBM Cognos Express Administrator
D) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
5. Which is an accurate description of the buyers in the Business Analytics Mid market?
A) Buyers in the Midmarket are shifting toward Finance.
B) Buyers in the Midmarket are shifting toward Operations.
C) Buyers in the Midmarket are shifting toward Information Technology.
D) Buyers in the Midmarket are shifting toward the Line of Business.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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