- Exam Code: AP-212
- Exam Name: Loyalty Management Accredited Professional
- Updated: Aug 06, 2026
- Q & A: 106 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 22% | - Integrate with Service Cloud - Integrate with Salesforce CDP - Integrate with Commerce Cloud - Connect to external systems using APIs - Integrate with Marketing Cloud |
| Topic 2: On-Going Loyalty Management | 10% | - Manage program updates and enhancements - Monitor program performance and optimize - Configure analytics, dashboards, and reporting |
| Topic 3: Loyalty Program and Process Configuration | 52% | - Configure foundational program settings - Set up currencies, points, and transaction processing - Set up tier models, qualification, and progression - Configure permissions and security model - Configure partner management and collaboration - Manage member enrollment, profiles, and preferences - Define incentives, experiential rewards, and vouchers |
| Topic 4: Strategies and Design | 16% | - Design loyalty program architecture and data model - Assess business requirements and define loyalty solution - Design promotion lifecycle and engagement strategies - Define points, benefits, and redemption processes - Apply implementation best practices |
1. A sports clothing and accessories retailer has a strategic partnership with other businesses that provide sports equipment and outdoor sports experiences. This retailer wants its Loyalty program members to be able to redeem their points when shopping with its redemption partners.
When creating a Loyalty Program partner record, how should an Administrator set up the partners in the Loyalty management application?
A) Set the program partner type to redemption > Activate > Define the redemption cost per unit
B) Set the program partner type to redemption > Activate > Define the accrual cost per unit.
C) Set the program partner type to both > Activate > Define the accrual cost per unit.
D) Set the program partner type to accrual > Activate > Define the redemption cost per unit
2. Universal Container (UC) is developing a points-based Loyalty Program after the last accrual transaction.
How can the Salesforce Administrator set up this expiration model?
A) Set up Reset Qualyfing Points
B) Set up Expire Fixed Non-Qualifying Points
C) Set up Expire Activity Based Qualifying Points
D) Set up Expire Activity Based Non-Qualifying Points
3. Cloud Kicks has tasked its Loyalty Consultant with setting up its new Loyalty Management platform. The business requirement is to create personalized experiences across its customer journey.
Which solution should the Loyalty Consultant utilize to create personalized customer experiences?
A) Salesforce Sales Cloud
B) Salesforce Marketing Cloud
C) Salesforce Slack
D) Salesforce Order Management System
4. An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?
A) Create a Journal Subtype for each case.
B) Create a custom field on transaction journal object
C) Create a Journal Type for each case.
D) Create a custom field on Loyalty Ledger object
5. A company has an existing Loyalty Program, and the marketing team wants to start awarding 10% discounts and 100 points to new members upon sign-up.
What does the Program Administrator need to do for a new member to earn this promotion?
A) Create a record triggered flow using Journal Type. Journal SubType, Transaction Journal. Credit Points action and Issue Voucher action
B) Create an autolaunched flow using Journal Type. Journal SubType, Transaction Journal, Credit Points ° action, and Issue Voucher action
C) Create an autolaunched flow using Transaction Journal, Loyalty Ledger, and Get Loyalty Promotions for Transactions
D) Create a record triggered flow using Journal Type, Journal SubType, Transaction Journal, and Process O Member Benefit Action
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
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