Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional : AP-214

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
B) Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
C) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
D) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
E) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

2. What two Journey types enable an administrator to efficiently create and track opens and clicks?

A) Transactional Send
B) Single Send
C) Language Send
D) Region Send
E) Country Send

3. What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A) Product
B) Content
C) banner

4. Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A) Product
B) Banner
C) Content
D) Brower
E) Operating System

5. What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

A) engagement data
B) Frequently used phrases in subject line
C) spelling and punctuation errors
D) emotional tone of subject line

Solutions: