- Exam Code: MC-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
- Updated: Aug 06, 2026
- Q & A: 306 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Lead Management | 24% | - Page actions - Custom redirects: capabilities and use cases - Lists: types, capabilities and creation - Scoring and grading: definition and management - Automation rules: components and use cases - Segmentation rules - Completion actions |
| Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
1. A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
A) Select Specified User for the Sender of the email
B) Select Account Owner for the Sender of the email
C) Select Assigned User for the Sender of the email
D) Select General User for the Sender of the email
2. Which scenario would convert an anonymous visitor into an identified prospect?
A) Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
B) Scanning the badge of someone who visited a booth at a recent event
C) Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
D) Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
3. You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?
A) Set them up as a one-to-one email user only
B) You can't send one-to-one emails out of Marketing Cloud Account Engagement.
C) Set them up as a Sales user in Marketing Cloud Account Engagement
D) Set them up as a Marketing user and then control how many emails can be sent.
4. What form handler setting allows prospects to receive multiple autoresponders from form hour period?
A) Execute form handler in real time after every submission
B) Disable Visitor Activity Throttling and send autoresponder emails after every submission
C) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D) Attribute all prospect activities to prospect record after every submission
5. What information can you access on the Prospect List?
A) Prospect's Score
B) Prospect's Grade
C) Date of when prospect converted from a visitor
D) Prospect's Company
E) Prospect's Email Address
F) Prospect's Name
G) Date of prospect's last activity
H) Prospect's Title
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A,B,D,F,G |
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