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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

A) The prospect will continue on the engagement studio program onto step 5.
B) The prospect will be also be removed from the recipient list of the program.
C) The prospect will continue on the engagement studio program onto step 6.
D) The prospect will begin the engagement studio program again on step 1.

2. Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)

A) When prospects are added to a static list.
B) When a profile is associated with the prospects.
C) When the Google Analytics connector is enabled within Marketing Cloud Account Engagement, which will associate prospects with third-party campaigns.
D) When new prospects are imported into Marketing Cloud Account Engagement via a .csv file.

3. What factors are involved with and determine email deliverability?
(Choose 2)

A) Sender Policy Framework (SPF)
B) Domain Keys
C) Whitelist
D) Sender ID
E) CAN-SPAM

4. What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

A) Update the conversion field in Google Analytics.
B) Append UTM parameters to a prospect record.
C) Send emails to prospects from Gmail.
D) Sync prospects with Google AdWords.

5. What Information does the tooltip above each step on the engagement studio program report provide?

A) High-level metrics only for prospects who have completed the step
B) High-level metrics only for prospects who left the program at each step
C) High-level metrics only for prospects waiting to complete each step
D) High-level metrics only for prospects who have skipped each step

Solutions: