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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A) The entry sources data extension has a primary key and subscriber key.
B) The Update Contact Activity us used to make status updates.
C) TheUpdate Contact Activity Is used to make status updates.

2. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A) Web Collect Sign-Up Form
B) Sender Authentication Package
C) Send Throttle

3. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A) Use nested tags to create hierarchies.
B) Make the Customer Keymore descriptive.
C) Leverage Einstein for content tagging.

4. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Create more focused segmented lists for messaging.
B) Focus on action-driven subject lines.
C) Add complementary SMS campaigns.

5. Northern Trail Outfitters uses an automation to process and report sales agents'weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Verification Activity
B) Data Extract Activity
C) Wait Activity

Solutions: