Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A) List-Unsubscribe header
B) Profile Center Unsubscribe
C) Universal Unsubscribe

2. Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A) Import Activity
B) Ingest API
C) Import Wizard

3. The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Export the journey email analytics.
B) Review opens and clicks activity summaries.
C) Define a goal for each journey.

4. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A) Use Automation Studio to query a population into a data extension.
B) Use Filter Contacts criteria in the journey entry source.
C) Use a Decision Split activity on the journey canvas.

5. Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.
What is preventing the customer from receiving emails at their new address?

A) The customer has not opted in again with the new address.
B) The new email address is from an unsupported domain.
C) The email address has not been updated in All Subscribers.

Solutions: