IBM SPSS Predictive Analytics Sales Mastery v1 : M2020-229

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IBM M2020-229 Exam Syllabus Topics:

IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. SPSS Decision Management is most concerned with optimizing which type of decisions?

A) Personnel
B) Strategic
C) Operational
D) Tactical

2. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) Complete statistics integration
B) In-database mining
C) Auto clustering
D) Automatic data preparation

3. Which question is most appropriate to ask when selling SPSS Data Collection?

A) How do you currently deploy your analytics results?
B) How consistent is your decision making?
C) Are you able to analyze individual transactions to identify purchase patterns?
D) Do you have projects where knowing what your customers thought would impact your decisions?

4. What is the main purpose of association algorithms in SPSS Modeler?

A) To prepare a data set for optimal modeling.
B) To discover linked purchases and other occurrences.
C) To reduce data to a simpler form.
D) To divide the market or customer base into groups.

5. Which statement is true about SPSS Data Collection?

A) It requires separate surveys to be created for each delivery method.
B) Surveys and reports can be published in many different languages.
C) It runs exclusively in a Web browser.
D) It requires SPSS Collaboration and Deployment Services in order to deliver surveys.

Solutions: