IBM Unica Campaign V8.5 : 000-470

000-470
  • Exam Code: 000-470
  • Exam Name: IBM Unica Campaign V8.5
  • Updated: Jun 11, 2026
  • Q & A: 108 Questions and Answers

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IBM Unica Campaign V8.5 Sample Questions:

1. The custom macro has been configured to select on "audience id" and a return value. When this custom macro is executed an error is received. What could cause this problem?

A) The custom macro is too large for the fields in the temp table (<TempTable>).
B) The custom macro is the same as one of the Campaign built-in macros.
C) The Expression Type is configured incorrectly for the custom macro.
D) There are user variables used in the custom macro.


2. A client's base selection table in the database uses more than one column to indicate a specific audience record. Is this a problem for the Unica Campaign system?

A) Yes, multi column keys create performance limitations and should be avoided.
B) No, any number of columns can be used to determine an audience.
C) Yes, only one column can be used within an audience.
D) No, as long as one column is of a numeric data type.


3. An administrator has created an offer template with an attribute 'Cost to company' . How should the above attribute be defined so that no user could change or override its value while creating an offer using the aforementioned template?

A) Cost to company should be defined as a 'Custom Cell Attribute'.
B) Cost to company should be defined as a 'Static Attribute'.
C) Cost to company should be defined as a 'Hidden Attribute'.
D) Cost to company should be defined as a 'Parameterized Attribute'.


4. A Unica Campaign user wants to create and save a derived field expression in order to reuse it in future campaigns. Which of the steps below is correct to achieve this task?

A) Unica Campaign automatically saves each derived field that is created and used in a Campaign flowchart.
B) Create and save the derived field expression in the Stored Derived fields directory from the Options menu.
C) Create and save the derived field expression in the Stored Macros directory from the Options menu.
D) Create and save the derived field expression in a text editor for future reference.


5. While adding a custom offer attribute, a specialist needs to use a form element type in order to allow addition of list items from within edit forms for a user at a later time when they are creating offers using the template containing this attribute. Which form element type should be used?

A) Text Field - Currency
B) Text Field - Numeric
C) Text Field - String
D) Select Box - String


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: C
Question # 4
Answer: B
Question # 5
Answer: D

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