GCCC Strategic Communication Management Professional : SCMP

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Consult with company counsel, the underwriters, and the underwriters' counsel.
B) Decline all interviews until the initial public offering has concluded.
C) Create a key message document that is aligned with the prospectus.
D) Create a comprehensive Q&A anticipating all potential questions.

2. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it impacts online presence
B) How it provides a place to share information
C) How it creates interest in employee activities
D) How it supports business objectives

3. What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?

A) Timing of a response
B) Consistency with company values
C) Using appropriate channels
D) Alignment with business goals

4. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In aggregating and interpreting the behavior and communication channels for its relevant audiences
B) In placing an economic value on its communication output
C) In aggregating and evaluating the reach and visibility of its communication output
D) To demonstrate to leaders that the communication manager uses best practices

5. Which of the following is traditionally developed during an organization's strategic planning process?

A) Values, purpose, priorities, systems, and tasks
B) Mission, goals, objectives, strategies, and tactics
C) Programs, markets, targets, products, and features
D) Product, packaging, placement, variety, and price

Solutions: